Paychi Guh

About Paychi Guh

Paychi Guh (pronounced "pay-chee goo") was founded in 2013 by Paychi Karen Guh. She combined her passion for knitwear design, especially cashmere, with her love for architecture and modern art.

The brand focuses on simple designs, luxurious textures, modern patterns, and high-quality cashmere. Paychi Guh creates clothes for independent, creative women who want a unique, timeless, and comfortable style.

Their motto is "Everyday Indulgence," offering wearable luxury knitwear known for its comfort, versatility, and flattering fit. The line features lightweight, breathable pieces that can be worn year-round, either alone or layered. Subtle textures and refined seams give these sophisticated pieces a unique touch.

You can find Paychi Guh collections in boutiques across the U.S., Canada, France, the UK, Australia, and Taiwan, as well as online at Paychiguh.com.