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About us

About Nicole Palmer & Co. LLC

Nicole Palmer & Co. LLC is the parent company of Nicole's original designs and concept boutique, opened 2016 in Cape Cod, Massachusetts. After spending much of her life in Hong Kong and the Asia Pacific, Nicole now lives in Cape Cod full-time with her family. 


About Underground Fashion 

Underground Fashion was created from Nicole's vision and desire to bring something different to the Cape Cod fashion market; focusing on simple, yet stylish and easy-to-wear pieces. Underground Fashion carries the latest on-trend styles and classic essentials from various global brands with monthly new arrivals. We choose quality over quantity, at an affordable rate. We thrive to provide a great experience for our clients by creating an intimate, friendly, chic and comfortable environment. 



About Nicole Liu Designs

Nicole Liu (Palmer)  has been making quality accessories with a focus on bespoke luxury since 2006. Her designs focus on a classic style that is both functional and sophisticated and are created from the highest quality materials and workmanship.

The brand has grown through word of mouth, becoming well recognized for bringing a touch of luxury to accessories that were made for everyday use. Nicole Liu designs appeal to modern women who prefer to invest in quality pieces that fit their multi-tasking lifestyles and can last the test of time.


About Nicole

Just like her companies, Nicole Liu (Palmer) is chic, jet-setting businesswoman -  she is ultimately down to earth and above all, absolutely pragmatic. Nicole has a demanding but rewarding schedule, regularly traversing to Asia and Europe to maintain multiple business ventures while caring for her family and operating Underground Fashion in Cape Cod. Her international lifestyle exposes her to the latest designs, materials, and ideas from around the globe--an inside track that she shares through Nicole Liu Designs and Underground Fashion.




About Jamie

As Underground Fashion's Marketing Creative Director, Jamie is dedicated to elevating the UF brand through all media platforms and beyond. Raised in Los Angeles, California, Jamie has spent the last 15 years as Marketing & Advertising Executive in the media industry; specializing in brand awareness, cross-promotional activations, and experiential marketing.