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About us

About Nicole Palmer & Co. LLC

Nicole Palmer & Co. LLC is the parent company of LiNa Nicole's original designs and concept boutique "underground fashion boutique," which opened in 2016 in Cape Cod, Massachusetts.

In January 2023, Nicole expanded her business by establishing Palmer Fashion AGENCY, a service specializing in assisting brands attending trade shows by offering a comprehensive suite of operational services to help foreign fashion labels enter the U.S. market.

In May 2024,  Nicole established "NK SHOWROOM", operates as a sales and consulting agency. With over a decade of experience as a high-fashion buyer in Hong Kong and Seoul, Nicole has also managed a retail boutique showcasing exclusive contemporary labels from France, the USA, and Seoul.

Bringing her extensive fashion industry expertise from markets in Milan, Paris, and New York, specializing in emerging brands from Seoul, Korea, Nicole combined forces to create NK Showroom.

Beyond international sales, Nicole's primary focus is on assisting designers in tailoring collections for the global market. NK Showroom aims to infuse the fashion industry with a fresh perspective through collaborations with upcoming designers.

 

About Underground Fashion (Boutique)

Established in early 2016 in her husband's hometown of Cape Cod, Underground Fashion (Boutique) was created from LiNa Nicole's vision and desire to bring something different to the Cape Cod fashion market.

Focusing on simple, stylish, and easy-to-wear pieces, Underground Fashion offers the latest on-trend styles and classic essentials from various global brands with monthly new arrivals. Emphasizing quality over quantity at an affordable rate, Underground Fashion has transitioned from an offline store to an online platform, continuing to provide ready-to-wear styles and skincare favorites to loyal customers.

In addition to the Underground Fashion Boutique, Nicole have expanded into new opportunities with "Palmer Fashion Agency" and "NK Showroom". With these new ventures, Nicole continue to pursue her passion for fashion by exploring new niches around the world and traveling to observe new fashion trends during fashion weeks in New York, Seoul Korea, Shanghai, Milan, and Paris.. 

  

 

About Palmer Fashion AGENCY

Besides her current retail boutique, Nicole expanded her business by establishing Palmer Fashion AGENCY in January 2023.  Palmer Fashion AGENCY is a service that provides specializes in assisting brands attending trade shows by offering a comprehensive suite of operational services that help foreign fashion labels enter the U.S. market. In other words, if you can't do it, we can do it for you.

For more details, please email:   agency@nicolepalmerandco.com

 

 

About NK Showroom

In May 2024,  Nicole established "NK SHOWROOM", operates as a sales and consulting agency. With over a decade of experience as a high-fashion buyer in Hong Kong and Seoul, Nicole has also managed a retail boutique showcasing exclusive contemporary labels from France, the USA, and Seoul.

Bringing her extensive fashion industry expertise from markets in Milan, Paris, and New York, specializing in emerging brands from Seoul, Korea, Nicole combined forces to create NK Showroom.

Beyond international sales, Nicole's primary focus is on assisting designers in tailoring collections for the global market. NK Showroom aims to infuse the fashion industry with a fresh perspective through collaborations with upcoming designers.

For more details, please email:   nicole@nkshowroom.com

 

 

About Nicole Liu Designs

LiNa Nicole Liu (Palmer)  has been making quality accessories with a focus on bespoke luxury since 2006. Her designs focus on a classic style that is both functional and sophisticated and are created from the highest quality materials and workmanship.

The brand has grown through word of mouth, becoming well recognized for bringing a touch of luxury to accessories that were made for everyday use. "Nicole Liu designs" appeal to modern women who prefer to invest in quality pieces that fit their multi-tasking lifestyles and can last the test of time.

  

 

About Nicole

Just like her companies, LiNa Nicole Liu (Palmer) is chic, jet-setting businesswoman -  she is ultimately down to earth and above all, absolutely pragmatic. Nicole has a demanding but rewarding schedule, regularly traversing to Asia and Europe to maintain multiple business ventures while caring for her family and operating Underground Fashion in Cape Cod. Her international lifestyle exposes her to the latest designs, materials, and ideas from around the globe--an inside track that she shares through Nicole Liu Designs, Underground Fashion Boutique, Palmer Fashion Agency and nk showrooms. 

Nicole now lives in Cape Cod full time with her family.