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IRO is a Paris based fashion brand founded by Parisian brothers Laurent and Arik Bitton in 2004. Both come from the music industry. Parisian chic meets rock-n-roll in IRO.  they created a clothing line that had a distinct vintage feel with repeat season standouts include studded ankle booties, flowy dresses, and slouchy, oversized sweaters and edgy, effortless jeans.  Actress Kate Hudson, Hilary Duff, and supermodels Gigi Hadid were spotted wearing IRO.